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As we ring in a new year, why not make a resolution that this is the year you will make things easier on yourself and your visitors through implementing Wayfinding.

Wayfinding is often found used on signs located on college campuses, healthcare facilities, retail centers, and hotel and conference centers. Interactive Wayfinding helps people navigate their way through a space while providing a convenient self-service source for information. Using graphics and engaging formats, Wayfinding allows for touchscreen technology so people can search for the information they want/need to enhance their experience. Whether searching for a specific office, finding the nearest cafeteria, locating the visitor’s building, or checking the most direct route to a sports stadium,

Digital signs with Wayfinding helps eliminate the cost and waste of keeping printed signs, paper maps, and notifications updated with current information.Here are some of the ways Wayfinding helps improve a business’s ROI:  You can offer directions in multiple languages without needing to have multiple versions of paper maps or employees who are fluent in multiple languages. Easily, immediately, and inexpensively change routes if needed due to renovations, special events, etc. Purposely have traffic flow a certain direction, like by a gift shop or café. Capture      data about the people using Wayfinding, like where they are visiting from or their purpose for visiting.

Go ahead , turn your calendar to Jan. 2, and create a task that says, “Call Dave McCracken to check out the benefits of Wayfinding.” Anyone who contacts me on Jan. 2nd or 3rd for a consultation about Wayfinding will receive a $200.14 credit toward any service from Livewire Digital purchased before March 31, 2014.

Make 2014 the year you resolve to provide Wayfinding for your customers and visitors and increase your ROI.

From the entire Livewire Digital team, we wish each of you a very happy, healthy, and prosperous New Year.

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