June 15, 2016 – YORK, PA. BFit Gyms isn’t your everyday run-of- the-mill fitness center. Their members ‘refuse to be ordinary’, and enjoy the unique and innovative Fit Pass that allows family and friends to share the same pass. Stressing its ‘cool factor’, BFit has implemented easy-to- use kiosks that provide its tech-savvy self-service- minded members with access to membership purchase and management features at all hours of the day, any day of the week.
institutionalized competition. BFit offers members a wide array of options when it comes to fitness, from Group Cycling and Group Fitness sessions with virtual, live or on-demand classes. One of BFit’s operational goals is to maintain low overhead of its gyms by reducing the number of personal attendants and improve the member’s journey. To accomplish this goal, BFit called on Livewire Digital, and its wealth of experience in transactional self-service, to provide self-service kiosks. From the point of sign up, to entering the gym and to registering for classes, BFit has allowed the user to get straight to the business of using the gym.
BFit saw an opportunity to be a more neighborhood friendly boutique type of gym and to capitalize on the personal experience, as opposed to the large
The self-service kiosks allowed BFit to map out the member’s journey in an interactive and intuitive way, from membership sign up at the gym or online to registering for classes or paying account balance. Prospective members have the ability to purchase memberships on-line at BFitGyms.com, a web site developed by Livewire and integrated with BFit’s membership database hosted by Motionsoft, a leading provider of fitness club management services. New members continue their journey at the club by picking up their RFID membership card via one of the new kiosks located at the club’s entrance.
“It’s great to see the use of omni-channel self-service technology and contactless access in the fitness environment” said David McCracken, Livewire Digital’s President and CEO. “This particular solution allows BFit to enrich the fitness experience while reducing operational costs that get passed on to members as savings. Wow, that’s cool.”